The Art of Social Media: Power Tips for Power Users by Guy Kawasaki
1) The main theme and purpose of this book is to give tips and tricks for treating your social media like it's a business to help it grow and gain attention from the masses. A few of the main tips involve grabbing your fans' attention and keeping that attention through different tactics and approaches to posting.
2) In ENT3003, we are constantly hearing about the importance of the social aspect of business. This entire book is about growing your social presence through social media. If you're successful enough at this, you will have great connections laid out for you.
3) The exercise I'd design for this class would be a simple one: go on any of your social media accounts and make a post catered to your audience, not just a post that you want to make. It doesn't matter what the results are, just so long as you're able to understand the difference in impact that offering something that the public is looking for can have.
4) My biggest surprise was seeing how serious Guy Kawasaki was about getting serious on social media. He said to treat it as if you're really trying to go pro. You need to act like it's a full-time job in order to be successful. I never thought that you really needed to take social media that seriously, but it worked for him.
I like the choice of book for this reflection! I agree that social media is a big part in business. Social media is great for not only spreading your business to others but also in connecting and creating a loyal customer base. I like the business idea for creating a post that is catered to our audience because it will get students more focused on how to form a business centered post that is effective and expressive on a topic or audience that you're trying to reach.
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