Idea Napkin No. 2

Hey everyone!  Most of  this is the same as my previous idea napkin.  My plan hasn't changed too much, mainly because it's a very straightforward idea with very strict methods of carrying it out.  As I learn the business more, I will potentially find areas to innovate.  However, I haven't come across any major areas to be flexible that expert business people haven't.

I’m Jacob Cavan, or Jake for short.  I believe that I’m a very quick learner, I’m great at speaking in front of an audience, I love meeting new people and creating relationships with them, and I’m a very good problem-solver.  Currently, I want to go into business and do something like what my dad does.  He is the leader of a team in charge of organizing sales, setting up deals, and sealing those deals with other companies in the market for his company’s product.  I’m not sure if it would be the best for me, as I'm still figuring out what I want to do, but my business concept for this class would be a very quick way to start a successful venture into the real world - if I’m quick enough to act.

The product/service combo I am offering is a chain or marijuana dispensaries in newly legal states paired with a delivery service for my brand.

There is a seemingly wide demographic that I think would want my business, but the psychographics aren't very straightforward.  Anyone who uses a form of marijuana (THC vapes, traditional smoke, edible) or could see it as an option for them.  These people are usually college students, stressed parents and workers, and people with injuries or disabilities.  Even though these groups all have some members who use marijuana, not everyone in each group uses.  Some college students don’t want to use it because they don’t like smoke or are worried about getting in trouble, many parents look down upon marijuana smoke, and many people with injuries or disabilities prefer alternative methods of healing or easing their pain.  So, I am offering my product to people in these groups who prefer marijuana as their method of relieving their stress or pain.  After following this target consumer with some other blog posts, it may be problematic to find users that don't have their medical cards and difficult to find users that do. 

They care because the recreational use of marijuana is illegal in most states, so many people don’t have this option-legally.  The legalization of marijuana in these states will cause the already large market for marijuana to grow.  Even those with medical cards can benefit from a recreational dispensary.  Medical marijuana dispensaries aren’t very common.  There is only 1 in northeast Florida and also only 1 in west Florida.  Imagine having to travel anywhere from 45 minutes to multiple hours just to pick up a prescription!

Because I don’t know the business very well, my main advantage would be acting as quickly as possible on the legalization process.  As soon as it looks like a real possibility for the legalization, I would begin the process of setting up locations, finding suppliers, etc.  Although the delivery service has been done before, it’s extremely convenient and has been shown to be a massive success.  With my own delivery service, I could greatly increase my own sales and, with that, revenue.  On top of this, I can use the skills I've developed over the years to make a lot of sales.

How this all fits together:
Overall, the success of this business depends on how effective I am at marketing, finding high quality marijuana, networking, and racing into the market as quickly as possible. 

FEEDBACK!!
One of the major points I took from the feedback was confirmation of one of my statements.  I said that the biggest advantage in an industry like this is capitalizing on timing, and a few of the comments agreed. 
Second, my comments agreed with my choice of target consumer, but for a reason I wasn't expecting. 
I didn't tweak very much in this post because I felt like the feedback was mostly just agreeing with me and my progress on the topic has only really confirmed things I've considered.  However, I mostly plan to tweak my target consumer for this class, even though I will have multiple.