After doing the last few assignments, I’ve figured out that
I should probably reassess my segment decision.
It definitely works, but it is a segment that already has a legal variation
of my product available to it. So, I
will be changing my segment to the typical college student who recreationally
smokes. I read that roughly 38% of
college students recreationally use marijuana, so this will be a fairly easy
market to identify. My prototypical
customer truly is the stereotypical college student. He/she dresses comfortably for classes, likely
drives a car from an Asian company (Honda, Toyota, Hyundai, etc.) and that car
is either gray or red. My customer likes
to watch offensive cartoons like Family Guy and sitcoms like Friends. He or she tends to study hard. However, they like to relax and de-stress
after a week of hard work by “rolling up” with friends. This person typically has no kids and could
swing either way when it comes to politics.
This person is likely 18-22 years old.
I definitely have a lot in common with this avatar, and it's not a coincidence. I think I'm a relatively typical college student. I like to watch cartoons and study. I go to the gym and like to hang out with my friends, but I don't have a car right now.
Good job on the post. I can definitely see where you're getting these details for those who utilize marijuana for de-stressing because I know people who you described and almost all of them smoke. I feel that going and meeting new people you're able to get an idea of your visual representation of your customer, and can get pretty good correlation between some of the qualities they have and the chance that they smoke weed. I was the same way where I also felt that I was having a lot in common with my customer avatar. Overall, great job on the post!
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